INTRODUCTION
Atlas Building is a growing construction company based in Wellington which specialises in but not limited to Commercial, Hospitality, and Retail fit-outs.
There is also a possibility of a subsidiary company in the near future which will focus on residential construction-related services. The company’s essence is to deliver the highest-quality construction services with confidence in their highly skilled tradespeople.
THE ASSIGNMENT
A clean and timeless logo which can be recognised from a long distance as the construction site is off-limit to people other than construction workers.
THE CONCEPTION
Clean, bold, timeless and Industrial aesthetics.
THE SOLUTION
In an era defined by fleeting attention spans and an increasing need to build meaningful relationships between companies and their customers, designing a timeless logo has always been a pivotal opportunity for brands to attract new customers. Starting with a high-quality typeface, we have focused on the letter A and explored the ways it could be used as both logo mark and logotype. The result is a very clean, Industrial design logo which compliments the quality of work they provide.
